Good Companies is an independent online resource created to connect you with brands devoted to making a difference. Guided by the vision of Catie Marron, founder and CEO, and her team, I collaborated on the development and execution of a compelling narrative strategy in advance of the project's launch.
First, we clarified what the initiative's branding and flagship website copy should accomplish. Informed by market research, we needed to convey what Good Companies is and what it stands for, why it exists, and the value it offers to consumers and to the businesses it features. And we had to do this in a way that reflected the initiative's spirit, the needs and interests of its audience, and the B-Corp movement that inspired it. From the tag line to the About Us page, writing and refining the elements that together tell the story of Good Companies allowed us to create the engaging, meaningful, and authentic voice that defines its identity.